The velsof URL builder makes it easy to add parameters to URLs you use in web-based or or mail ad campaigns. A campaign can be any ad campaign not using the AdWords auto-tagging feature. If visitor clicks one of the custom links, the unique parameters are sent to your Google Analytics account, where you can identify the URLs that are most effective in attracting users to your content.
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More Information
| Campaign Source (utm_source) | Required. Use utm_source to identify a Search engine, newsletter name, newspaper or other source.Example: utm_source=yahoo |
| Campaign Medium (utm_medium) | Required. Use utm_medium to identify a medium such as email or cost-per-click.Example: utm_medium=cpc |
| Campaign Term (utm_term) | Used for paid search. Use utm_term to note the keywords for this ad.Example: utm_term=running+pents |
| Campaign Content (utm_content) | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.Examples:utm_content=bannerlink or utm_content=textlink |
| Campaign Name (utm_campaign) | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.Example: utm_campaign=winter_sale |
