Mobile devices have become “omnipresent” in this present technologically advanced business scenario. They are increasingly used for business promotion and growth apart from communication purposes. If you are involved in an online business, ignoring the mobile devices for higher conversion rates can emerge as your biggest mistake if not tackled properly.
Every website needs to be mobile friendly as more number of people are using mobile devices for browsing a site on internet. If your website is not accessible on various mobile devices, you could lose a substantial amount of conversions to your competitors. To make the effective steps against the same, you need to perform the certain mobile SEO optimization tips for the better accessibility of your website. Take a look at some of the practices adopted by various mobile SEO services as mentioned below:
Go for mobile specific URLs and content-
Content rendering and viewing is different on mobile devices than on traditional desktops or laptops. This is mainly due to the difference in the hardware and software specifications, screen sizes and ease of navigation around web pages. To offer a better viewing experience to your customers, web masters can provide a different mobile specific URL to their customers. Earlier, site owners used to provide different URLs such as m.mywebsite.com or www.mywebsite.com/mobile/ which is currently not used much among site owners. In response to it, there has been the emergence of the rel=canonical which has made it possible to target different devices through a single URL only. If you are not capable to find the right mobile SEO services for your business, Velocity is willing to help you with its expertise.
Target mobile keywords for a better online visibility-
As, the mobile viewing experience is completely different than the earlier desktop viewing, it is important to have separate keywords for your mobile based customers. The mobile user often uses a shorter search query than desktop users due to restriction in screen size and use. For a better understanding of mobile keywords, mobile site owners can take the help of Google Keyword Planner tool for improving online visibility of mobile sites on multiple search engines.
Use mobile formatting and layout options-
Text formatting and layout plays a significant role in better accessibility of a site on mobile devices. Site owners need to use the various mobile friendly technologies like responsive web design, HTML5, CSS3, Javascript and others for getting higher customer engagement and attention of mobile based customers. Further, in order to improve the functionality and web design of a mobile site, mobile SEO services take the help of various mobile speed optimization sites like Pingdom, GTmetrix, Mobile Friendly Test and others for providing a quick loading mobile site to your customers.
Don’t ignore the site map of your mobile website-
If you are one of those site owners that provide only mobile content, you can provide Google with the XML sitemap for better online visibility. It should be noted that non mobile URLs should be ignored but URLs that provide both mobile as well as non- mobile content needs to be included. Velocity can generate SEO friendly sitemaps for mobile sites through its mobile SEO services. Here is the sample sitemap for the mobile sites as mentioned below:
<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″ xmlns:mobile=”http://www.google.com/schemas/sitemap-mobile/1.0″>
<url>
<loc>http://example.mobi/</loc>
<priority>1.0</priority>
<mobile:mobile/>
</url>
</urlset>
So, don’t get penalized by Google due to the non availability of a mobile friendly site but follow these mobile SEO optimization tips at the earnest level. Avail the affordable mobile SEO services of Velocity for grabbing a mobile optimized website for your online business. Just call us on the number +91-120-4243310 or drop an email to us at [email protected]. We will deliver you a website that can be accessed flawlessly across multiple devices.
