If you are running any e- commerce store, you must be familiar with this term e- commerce platform that acts as a host service provider for your e- commerce website. But, if you are listening it for the first time, let us inform you about this e- commerce terminology. It is a platform that helps a business organization to build and run their e- commerce business in the online environment like Magento, OpenCart and PrestaShop. However, not all e- commerce platforms perform exceptionally well and often business organizations have to look out for other alternative e- commerce platforms to run their business efficiently. Here are some of the important factors that are responsible for the shifting of business organization from one e- commerce platform to another.

Restricted user experience and site navigation-

No e- commerce organization can thrive well without having a user friendly and navigation friendly website. If you want your targeted customers to spend a considerable amount of time on your site, you need to provide an improved checkout experience, effective maintenance of the product catalog and category pages, faster navigation and other such features. If you are unable to get these services effectively with your current e- commerce platform, it is time to look for a better alternative that can address your above mentioned concerns in the most appropriate manner.

Non optimized website for mobile devices-

The growing influence and effect of the mobile devices on the e- commerce business is difficult to be ignored and business organizations need to take required efforts to make their website more accessible to mobile based devices. This crucial task can be easily tackled by having a responsive web design feature for your e- commerce store but if it is not the case with your current platform, it is time for a new e- commerce platform services that can make your site more accessible and mobile friendly to various devices.

Changing scenario in the market and business conditions-

Every business organization wants to grow and expand its business area and customer base so as to increase its revenue share. However, this can be possible if your platform offer you services like multi channel sales that can help in the easy access to your products among your targeted customers. So, if you want to focus towards improving your market and business conditions, it is opportune time to look out for an e- commerce platform that gives flexibility to change and upgrade according to the changing business requirements.

Luke warm response towards key performance indicators-

If your platform can’t  help in providing a huge boost to your key performance indicators like conversion rates, site traffic, product sales, search engine rankings and other such metrics, it is time for a serious introspection about its utility and efficiency in the long term business scenario.

Has high operational cost and does not support various integration requirements-

For an efficient e- commerce business model, it is important to analyze the operational cost of your platform like hosting charges, technical support cost and other such charges that can make your e- commerce business less exciting in terms of profit margins. Further, your e- commerce platform should be flexible enough to support integration of various plugins that are required to improve the functionality and working of your e- commerce store.

So, by keeping these factors in your mind, you can ensure that you are having the best e- commerce platform services for your rapidly growing e- commerce business organization. Moreover, it will contribute in playing a significant role in improving your conversion rates, site traffic and product sales.