Every business organization is gearing up to make a favorable impact in the world of mobile e- commerce due to the huge growth opportunities and business potential. The easy availability of the smartphones with decent features and hardware configuration at affordable prices have further upped the ante in this business segment. Due to the changing business circumstances, e- commerce sites on Magento, PrestaShop and OpenCart are leaving no stone unturned to make their entry into this mobile world highly successful. Here are the few tips that can further make your journey into this unknown world really fruitful for your business organization.

Include text marketing-

All smartphones are equipped with the basic facility of receiving text messages. E- commerce organizations have mastered the art of attracting customers towards their site by sending compelling promotional emails. With the increased influx of mobile devices, emails have been extended further to the text messages. Various sites can encourage their customers to register for their mobile based alerts and can provide important information about impending shopping offers, price discounts and other such notifications.

Pay equal weightage to both your desktop site as well as your mobile site-

Although, more number of people are using various mobile devices to shop online but there are still certain chunks of the online shoppers that are more comfortable with the increased navigation facility on the desktop version of your site. So, it is important whether your online store is in Magento, Drupal, WooCommerce or any other platform to make your site available in both the versions so as to improve the customer engagement with your business organization. Ensure that your potential customers get an all together new shopping experience on your site irrespective of the version (Desktop/Mobile) he/she uses for the purpose of online shopping.

Offer attractive pricing that is better than your competitors-

You can attract customers on your PrestaShop, Magento, Drupal and any other OpenCart e- commerce site only if you have a competitive pricing that is more alluring and compelling for your visitors. Pricing is one of the most important factor that influences the purchasing decision of the customers and helps in deciding the best e- commerce site for making online purchase. You can also implement several shopping offers, price discounts, gift vouchers and other such options so as to make your product pricing more attractive to your targeted customers.

Adopt these quick tips and make your entry into the unexplored mobile world a grand success story. Once, you can establish firmly in the mobile e- commerce segment, your business organization is sure to make significant improvement in the area of conversion rates and product sales.